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ROOM 572 Milica Jovićević

Milica Jovicevic works under multiple frameworks with a primary focus on the mind and body how it is related to humans instinct to consume.

Today’s external urban impulses are dominated by a capitalist economy. Materialism and consumption is so influential it motivates mindless bodies, all increasingly tricked by pseudo individualism. Jovicevic plays with this dominant cultural perspective by often adapting an aesthetic reminiscent of a fetishized consumable commodity. Hence, a lot of her work is influenced by today’s advertising and media-scapes, looking at their techniques and how they effect how society intrinsically, and often unconsciously, consumes.

OTHER PARTICIPATING ARTISTS & DESIGNERS

ENTRANCE  HALLWAY  Paulus de Groot
ROOM 583 Cindy Bakker

ROOM 581  Rob van der Hoeven

ROOM 579  Douwe Halbertsma

ROOM 577  Jelmer Konjo

ROOM 576  Isabell Schulz

ROOM 575  KUKKA  (Laura Luchtman)

ROOM 574  Rein Reitsma

ROOM 573  Jeannette Ephraïm & Paul Kolbrink
ROOM 572  Milica Jovicevic 

ROOM 571  Stefan Gross

ROOM 570  Kira Fröse
ROOM 569  Serge Game

ROOM 568  Daleen Bloemers

ROOM 567  Pim Top

ROOM 566  Rik Versteeg

ROOM 565  NIGHTSHOP (Ward Van Gemert)

ROOM 564  Astrid Moors

ROOM 563  Laura Schurink

ROOM 561  MISHMASH

ROOM 559  Ruud Goedhart

ROOM 557  Nan Wang 

ROOM 555  Irma Joanne

ELEVATORS  Astrid Goossens 

POSTER DESIGN Zuzanna Loch

MADE POSSIBLE BY 

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