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ROOM 581 Rob van der Hoeven

Inspired by a sense of wonder about the reality of both the present and the past, Rob van der Hoeven abstracts his visual impressions and subsequently reshapes them so innovatively that he creates a new reality: one that sheds new light on existing issues. 

Issues like politics and music, for instance punk rock, frequently recur in his work. They not only represent particular political or musical preferences but also have a much broader, social scope: they are employed to illustrate the aesthetics, politics and philosophy of a (sub) culture; they show a zeitgeist.

 

Capturing the spirit of the times – the way of thinking, the beliefs that, subject to constant change, influence a particular age – is central to his work. He highlights processes of change, of repetition, as well as the constants these entail. In addition, his work links various historical moments and symbols, which results in substantially and visually interesting creations. 

 

Visually, the work is playful due to the use of brightly coloured plastic material and clear, sometimes clichéd symbols that through their universal use and wide scope yield a powerful imagery.  A more focused look pushes the work’s playfulness into the background to reveal a deeper layer. Van der Hoeven is committed to the stratification of his work: ‘I want to portray things and give people food for thought, but if they merely enjoy looking at my work, that’s fine with me, too.’

 

Aesthetics and substance. Playful and deliberate. Art as entertainment, and art as food for thought. Anything goes, says Rob van der Hoeven: ‘As long as it really is art.’

 

Written by Bo Jobse

OTHER PARTICIPATING ARTISTS & DESIGNERS

ENTRANCE  HALLWAY  Paulus de Groot
ROOM 583 Cindy Bakker

ROOM 581  Rob van der Hoeven

ROOM 579  Douwe Halbertsma

ROOM 577  Jelmer Konjo

ROOM 576  Isabell Schulz

ROOM 575  KUKKA  (Laura Luchtman)

ROOM 574  Rein Reitsma

ROOM 573  Jeannette Ephraïm & Paul Kolbrink
ROOM 572  Milica Jovicevic 

ROOM 571  Stefan Gross

ROOM 570  Kira Fröse
ROOM 569  Serge Game

ROOM 568  Daleen Bloemers

ROOM 567  Pim Top

ROOM 566  Rik Versteeg

ROOM 565  NIGHTSHOP (Ward Van Gemert)

ROOM 564  Astrid Moors

ROOM 563  Laura Schurink

ROOM 561  MISHMASH

ROOM 559  Ruud Goedhart

ROOM 557  Nan Wang 

ROOM 555  Irma Joanne

ELEVATORS  Astrid Goossens 

POSTER DESIGN Zuzanna Loch

MADE POSSIBLE BY 

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